At Shutterfly, my focus was on one core idea: sharing made simple. Whether users were on iOS, Android, desktop, or tablet, they needed a seamless way to share photos, albums, and personalized products with ease.

When I joined, the experience was fragmented—each platform functioned independently with inconsistent UX patterns, limited feature parity, and confusing workflows. Sharing a photo on one device often meant switching to another, and recipients were frequently met with broken links or clunky user flows. It was not only frustrating, but it was actively hurting engagement and trust.

I led a full redesign of the photo-sharing ecosystem across all platforms. Working closely with engineering and product, I unified the experience by identifying core user journeys, aligning feature sets, and establishing a consistent interaction model and visual language. The result was a streamlined, intuitive sharing experience that functioned reliably across devices.

This effort led to a measurable impact: a +10% lift in product purchases and a +15% increase in new customer acquisitions, proving that better UX can drive both satisfaction and revenue.