client: FrienTap
role: UX/UI
project: mobile app
tools: Figma
Sometimes you just gotta say yes when a design project is presented without a budget…. Think LinkedIn mashed with Amazon.
Tasked with redesigning an app that was faltering, we revised it and pivoted. As the design lead, I played a crucial role in the development of the mobile app and identity. Through extensive market research, I established the app’s purpose and identified its target audience and created detailed user personas to better understand their needs. Using these insights, I wire-framed the app’s layout, ensuring a seamless user experience. I then designed the user interface (UI), focusing on aesthetics, usability, and brand consistency.
Some reviews may look suspicious, and some may look real, but it can often be nearly impossible to tell for sure and we wanted to change that.
Displayed below shows my design process. I tend to jump quickly into high-fidelity designs. I’m a visual designer first and can iterate faster than wireframes.
I’ve so often started with wires only to revamp everything when it goes to high fidelity. This to me is quicker and more efficient; I’m working out user flows and look and feel at the same time. These are the moments when I wake in the middle of the night with solutions.
