When Covid-19 struck every grocery store suffered, even one of the biggest, Albertsons and its 400 stores. They soon learned that their previous method of selling groceries just wasn’t working anymore and they needed to pivot and quick! 

One of the solutions they came upon was a brand revamp and a way to appeal to a new generation of shoppers. The fabulous idea was to establish the appearance of food knowledge through an online forum. Bring together experts in food and local communities to share a love of food; teach classes, and rejoice in all things food.