Over 15 years of proven design experience in the digital product design (ux/ui) field.
I combine human empathy and intelligent data to create effective strategies, powerful user experiences, to connect humans to products that make the world a better place.
I excel in agile, multi-project roles and can lead a team or work as the only creative in the room. I have worked with many cross-functional teams and know the path to success. My relationships with product managers and engineering have created some of the best work and successes.
Freelance Product & UX Designer (Remote) Apr 2023 – Present Working with small businesses and start ups thrive by helping them with a wide range of design needs such as strategy, branding, marketing materials and websites.
Third Sector Intelligence (3Si) – Senior UX Designer (Remote) Jun 2023 – Jul 2024 Partnered with cross-functional, global teams to design and deliver complex data dashboards, enabling government agencies and nonprofit partners to transform raw data into actionable insights—ultimately supporting programs that improve child welfare outcomes and policy decision-making.
Lofty – Director of User Experience (Remote) Jul 2022 – Apr 2023 – Established and led Lofty’s first UX department, creating a scalable design framework and best practices that improved collaboration between design, product, and engineering teams across distributed environments. – Designed intuitive, data-heavy and geo-spatial applications in the Agriculture, Energy, and Environmental sectors, translating highly technical data into accessible visualizations that supported faster decision-making and improved usability for non-technical stakeholders. – Facilitated remote design workshops and stakeholder presentations, ensuring alignment across global teams and accelerating delivery timelines for complex client projects.
Momentum Design Lab – Senior UX Designer (Remote) Nov 2020 – Jul 2022 – Directed end-to-end product strategy engagements for enterprise clients, leading discovery research, stakeholder interviews, competitive analysis, journey mapping, and usability testing. Synthesized insights into actionable design strategies that guided product roadmaps, reduced friction in user flows, and ensured solutions aligned with both customer expectations and business KPIs. – Partnered with global teams at Toyota Motors and NASDAQ to reimagine complex mobile and web platforms. Designed streamlined navigation systems, improved accessibility compliance (WCAG standards), and simplified user interfaces for data-heavy applications. These enhancements resulted in higher task completion rates, more intuitive user flows, and stronger alignment between evolving business objectives and customer needs.
Albertsons Company – Senior Product Designer (Remote) Jun 2021 – Dec 2021 – Conceptualized and designed the first-ever mobile food experience for Albertsons customers, envisioning a new digital product line that integrated prepared foods and grocery services into a seamless mobile journey. – Delivered high-fidelity prototypes, interaction models, and user flows that influenced executive decision-making and helped shape Albertsons’ long-term digital transformation strategy. – Collaborated closely with product managers, engineering teams, and executive stakeholders to align design concepts with business objectives, ensuring that solutions were both innovative and feasible within technical constraints.
FrienTap Mobile App – Founding UX/UI Designer (Remote) Sep 2020 – Oct 2021 – Tasked with redesigning a faltering mobile app, led a strategic pivot that redefined product direction and revitalized the brand identity. – Conducted extensive market research to clarify the app’s purpose, identify its target audience, and create detailed personas, ensuring solutions were grounded in real user needs. – Developed end-to-end UX workflows, including wireframes, information architecture, and user journeys, to deliver a seamless and engaging mobile experience. – Designed the complete UI system with a focus on aesthetics, usability, and brand consistency—laying the foundation for a cohesive product identity that supported growth and investor readiness.
Shutterfly – Senior UX Designer (Mobile & Web) Jan 2019 – Jul 2019 – Improved photo-sharing experience across platforms, resulting in +10% increase in purchases and +15% new customer acquisition. – Conducted remote and in-person usability testing to validate solutions.
Academy of Art University – UX/UI Instructor (Part-Time) Dec 2014 – Jun 2018 – Taught UX/UI, visual design, and product strategy to students ranging from beginners to advanced designers.
YouWeb / 9+ Incubator – UX/UI Designer & Mentor – Guided startup teams on UX, UI, branding, and product strategy.
Education B.F.A. in Graphic Design – Laguna College of Art & Design (formerly Art Institute of Southern California)
Selected Clients Toyota Motors · NASDAQ · Albertsons Co. · Shutterfly · eBay · American Express · BetterHelp · Third Sector Intelligence · US Marines ·
Agency:
Momentum Design Lab
Spring Studio
Cardinal Peak
Aerial / StudioMoon
Conscious Creative
MCorp
Genus Group
The Oya Group
LEVEL Studios
Moonstone Interactive
OgilvyOne
VoiceBox Creative
Quantum Communications
Tech:
Fujitsu
Acer
MobilePosse
Palm
Good Technology
Blue Coat
Symantec
Broadvision
Postini
Palm, Inc
Cisco Systems
Ribbit
eCommerce
Shutterfly
Gap, Inc.
B Brooks
eBay
Education:
Academy of Art
Springboard
ChapterBooks
GotIt!
Start-up
Cufflink
NGG
YouWeb
Sportsideo
Beem
Agawi
Non-Profit
Taproot Foundation
CORA
Sonoma Academy of Arts
Avenidas Village
FACLC
SF Public Library
San Jose Youth Ballet
Core Skills Leadership & Collaboration: Team Management, Mentoring, Workshop Facilitation, Stakeholder Presentations
Remote Collaboration Tools: Figma, Miro, Slack, Jira, InVision, Adobe Creative Suite Industries: eCommerce, Data/Analytics, Startups, Telecom, Government, Education
UX & Design Strategy: Wireframes, Prototyping, Information Architecture, Journey Mapping, Data Visualization
UI Design & Branding: Visual Design, Typography, Style Guides, Design Systems
UX Skills User Research & Discovery: Interviews, Surveys, Usability Testing, A/B Testing, Market Research, Persona Development
Information Architecture: User Flows, Site Maps, Journey Mapping, Data Modeling, Taxonomy Design
Interaction & Visual Design: Wire-framing, High/Low-Fidelity Prototyping, Responsive Web/Mobile UI Design, Accessibility (WCAG)
Data & Dashboard Design: Complex Data Visualization, KPI Dashboards, Geo-Spatial Interfaces, Workflow Optimization
Design Systems & Standards: Style Guides, Component Libraries, Branding Integration, Cross-Platform Consistency
Collaboration in Remote Teams: Facilitating Workshops, Stakeholder Presentations, Agile/Scrum Environments, Async Workflows